Corporate Identity

Most customers of La Boulangera know Georgina. The assignment was based on the need to identify itself graphically but at the same time maintain the close and personal spirit of La Boulangera’s dealings with its customers. To develop the identity we start from these premises and to represent the quality of the product that La Boulangera sells, natural, organic and artisanal bread. To do this we base the identity on an illustration that personifies the character of “la boulangera” halfway between fiction and Georgina, which her customers can recognize. We combine this with a very simple typographic combination system that just places us in the concepts of craftsmanship and naturalness.