Posters Design

The tourism campaign aimed at the population of the same county or nearby counties, starts from the fact that from the tourism area they are aware that part of the population does not know the assets of the same county where they live. Faced with the context of regional and municipal lockdowns in 2020, it is decided to encourage the desire to rediscover the assets of the same region. The campaign is based on some of the illustrations made by the Guia del Gironès and they have just been developed to create three images, each referring to a theme (nature, history and culture) represented by different landscapes of the region. With these images accompanied by three thematic slogans, a complete campaign is developed consisting of posters, press ads, video and application on buses.