Can Gallissà
An identity that goes beyond the logo and that grows with its applications
Can Gallissà Bookstore is a landmark establishment in Lloret, and a space for book lovers, literature, and poetry. To redesign its identity, we took one of the premises of the briefing literally, which was to place it on the map as a meeting point for everything related to literature. Thus, we merged the map pin icon with a book to create a pin isotype that opens like a book.
From this identity, we have created an illustrated version of the isotype with a couple of characters reading, which we use for applications where we want to play more freely with the identity, such as bags, labels, etc.
