Corporate Identity

In a framework of collaboration between different European ceramics capitals, Terracotta Biennale aims to position itself as the key event in the world of ceramics in southern Europe. To achieve this goal, it needs a brand capable of standing out and at the same time representing the wide variety of actors and disciplines within this sector (industrial ceramics, artisan ceramics, designer ceramics, artistic ceramics, 3D ceramics).

To do this we start from the common denominator in all types of ceramics, baking, the image of the interior of the oven with the different pieces stacked up links us from the large industry to the small workshop of an artisanal ceramist. Starting from this concept we create a logo in which the different pieces are stacked to create a specific typography.
We extrapolate this concept to applications, playing with a wide variety of abstract shapes that suggest different ceramic elements.